Nov 27, 2024  
2022-2023 LSUA Catalog 
    
2022-2023 LSUA Catalog [ARCHIVED CATALOG]

Marketing Concentration, BS Business Administration


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Bachelor of Science in Business Administration


Concentrations Available:

  • Agribusiness
  • Business Administration
  • Entrepreneurship
  • Financial Analysis
  • Information Systems
  • International Business
  • Management
  • Marketing

The Bachelor of Science in Business Administration offers students the opportunity to pursue a major in business. Students who do so may choose a career as a manager or owner of a small business. Degree concentrations permit students to prepare for career opportunities in agribusiness, entrepreneurship, financial analysis, information systems, international business, management, and marketing. Career opportunities are also available in government agencies, non-profit organizations, and educational institutions.

Student Learning Outcomes

  1. Each student can recognize and analyze ethical problems and choose and defend resolutions for practical situations in accounting, management, and marketing.

  2. Each student can conceptualize a complex issue into a coherent written statement and oral presentation.

  3. Each student can evaluate the financial position of organizations through examination of balance sheets, cash flow statements, and corporate budgets.

  4. Each student can understand the creation of value through the integrated production and distribution of goods, services, and information as they relate to economic, financial, and marketing theory and practice.

  5. Through the use of the scientific process, students can acquire data, develop statistical procedures, and provide interpretative information for decision-making processes throughout the entire organization.

  6. Each student can recognize the group and individual dynamics that operate in corporate organizations for the purposes of strategic planning, operations and budgets, and market-driven decisions.

  7. Each student can recognize the domestic and global environmental variables relative to their impact on organizational decision-making.

Accreditation

The Bachelor of Science in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Accreditation Council for Business Schools and Programs
U.S. World Headquarters
11520 West 119th Street
Overland Park, KS 66213
Phone: (913) 339-9356

Admission Requirements

Students must meet all requirements for admission to the university. The Bachelor of Science in Business Administration has no separate or special requirements.

Degree Requirements

  1. Students must complete all of the requirements pertaining to baccalaureate degrees as specified in Degree Requirements.

  2. Students are required to make a grade of “C” or higher in each foundation and major course (including concentration courses).

  3. A maximum of four hours of KINS activity courses can be counted for the degree. KINS professional courses are not included in this four-hour limit.

  4. A minor cannot be earned in the area of concentration.

Degree Audit

A fillable degree audit sheet for students and their academic advisors is available here.

Total Credits: 120


General Education Requirements


Total Credits: 6

Social Sciences


Total Credits: 6

Total Credits: 6

Natural Sciences


Students must take either six hours of biology and three hours of physical science or six hours of biology (in a single discipline) and three hours of biology.

Total Credits: 9

Humanities


Total Credits: 9

Fine Arts


Total Credits: 3

Total Credits: 18


Total Credits: 27


Area of Concentration


Business Administration


Students in the Business Administration concentration must take 24 hours of 3000/4000-level courses from the following list of disciplines: Accounting (ACCT), Business (BUSN), Business Law (BLAW), Computer Information Systems (CMIS), Economics (ECON), Entrepreneurship (ENTR), Finance (FINC), Management (MGMT), and Marketing (MKTG).

 

Financial Analysis


Information Systems


International Business


Students must choose nine hours from the following list:

In addition, students must take 15 hours of 3000/4000-level business electives.

Management


Marketing


Total Credits: 24


Additional Requirements


Total Credits: 12


Suggested Sequence of Courses


Suggested Sequence (Business Administration)  

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