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May 09, 2025
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MKTG 4451 - Marketing Management
Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Analytical principles used in development of strategies for solving marketing problems; policy areas of product, price, channels, and promotion integrated in development of the firm’s total marketing effort. Offered FA, SP.
Prerequisite(s): MKTG 3401 or permission of instructor.
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