Nov 24, 2024  
2019-2020 LSUA Catalog 
    
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2019-2020 LSUA Catalog [ARCHIVED CATALOG]

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MKTG 4443 - International Marketing

Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Global marketing environment and analytical process; global marketing as all- encompassing; marketing systems in various countries; strategies for multinational and international operations. Offered FA, SP, SU.

Prerequisite(s): MKTG 3401  or permission of instructor.


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