May 29, 2024  
2019-2020 LSUA Catalog 
    
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2019-2020 LSUA Catalog [ARCHIVED CATALOG]

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PMKT 4302 - Pharmaceutical Marketing II

Credits: 3
Lecture Hours: 0
Laboratory Hours: 12
This course is designed to introduce the student to the sales and marketing techniques utilized by American pharmaceutical companies and to the current practices in the treatment of specific disease states. This course allows the student to enter into a preceptorship with pharmaceutical drug representatives and provides the student clinical clerkships in local hospitals.

Prerequisite(s): a grade of “C” or higher in PMKT 4301 .


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