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Nov 03, 2025
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MKTG 3401 - Principles of Marketing
Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
The field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; viewpoints of society, consumer, and marketing manager. Offered FA, SP, SU.
Prerequisite(s): a grade of “C” or higher or enrollment in BUSN 1001 .
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