| |
Nov 21, 2024
|
|
|
|
|
MKTG 3401 - Principles of Marketing
Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
The field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; viewpoints of society, consumer, and marketing manager. Offered FA, SP, SU.
Prerequisite(s): a grade of “C” or higher or enrollment in BUSN 1001 .
Add to Portfolio (opens a new window)
|
|