Dec 26, 2024  
2022-2023 LSUA Catalog 
    
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2022-2023 LSUA Catalog [ARCHIVED CATALOG]

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PHSL 4201 - Pharmaceutical Product Management

Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
This course is designed to introduce the student to the management of both new market drug entries and established pharmaceutical product brands. The course covers such topics as market research, sales strategy, pricing considerations, sales force marketing and advertising. Offered as needed.

Prerequisite(s): A grade of “C” or higher in PHSL 4001 , PHSL 4101 , and PHSL 4301 .
Corequisite(s): PHSL 4302  


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