Nov 09, 2024  
2024-2025 LSUA Catalog 
    
2024-2025 LSUA Catalog
Add to Portfolio (opens a new window)

MKTG 3401 - Principles of Marketing


Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
The field of marketing; marketing environment, functions, and institutional structure at a macro level; marketing strategy and policies at a micro level; problems of cost and productivity; viewpoints of society, consumer, and marketing manager. Offered FA, SP, SU.

Prerequisite(s): a grade of “C” or higher or enrollment in BUSN 1001 .



Add to Portfolio (opens a new window)