Nov 21, 2024  
2024-2025 LSUA Catalog 
    
2024-2025 LSUA Catalog
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MKTG 3411 - Consumer Analysis and Behavior


Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Dynamics of consumer markets; their significance to marketing executives; identification and measurement of market segments; analysis of their behavioral patterns as a basis for marketing strategy. Offered SP.

Prerequisite(s): MKTG 3401 .



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