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Nov 09, 2024
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MKTG 3430 - Advertising Credits: 3 Lecture Hours: 3 Laboratory Hours: 0 Fundamentals of advertising theory and practice; social and economic role of advertising; functions of advertising in marketing and communication. Offered as needed.
Prerequisite(s): MKTG 3401 and MKTG 3411 , or current enrollment in MKTG 3411 , or permission of instructor.
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