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Nov 09, 2024
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MKTG 4440 - Digital Marketing
Credits: 3
Lecture Hours: 3
Laboratory Hours: 0
Digital marketing equips students with the practical knowledge and skills to create and execute a strategic digital marketing plan. Students will be able to integrate their knowledge of value creation and communication, marketing research, and consumer behavior to inform marketing strategies and decisions. Offered as needed.
Prerequisite(s): MKTG 3401 and MKTG 3411 , or current enrollment in MKTG 3411 , or permission of instructor.
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